Buzz-based brand building

Searching for brand answers

Branding and the coming recession

Nike gets away from its brand with "influencers" campaign

Can McDonald's get its workers to rhapsodize about its quality?

Flexible logos and the Face of the Brand

Branding Belfast - an interesting situation

Ann Coulter's "Jew perfected" comment -- branding or theology?

Talbots to review brand positioning--hopefully they will go MORE classic, not less

Martha Stewart stock due for a rise

Don’t write off Wal-Mart Yet

What is the Republican brand now about?

Branding in China: Where Buick and Clarins have messed up and KFC and Omega stand out


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.