Branded store brands at Target, Wal-Mart, Safeway, Kroger, and Costco - a brilliant move

Katrina and the White House, federal government, and FEMA brands

Branded training for front-line managers

Can you brand a brand that charges nothing?

Ian Schrager + Marriott: A marriage made in heaven?

What branding has in common with religion

Which comes first - the chicken or the egg?

Who creates the brand - the consumer or the producer?

Brands as families part 2

5 brand lessons from Hillary Clinton

Why customer feedback is critical to your brand

Are people loyal to other people or to brands?

Checklists are not a substitute for brand communication

Disappointment at Disney

John Deere and brands as families

Samsonite's brand folly

Since you need to -- 25 practical things you can do to brand yourself NOW

Branding and the importance of being authentic

Branding in the real world: 20 lessons learned

Parent brand and baby brand

BIG $$ IDEA for Young & Rubicam (and/or Interbrand): Start a brand index mutual fund

Great branding is storytelling - Why Jeep's new campaign won't work while Apple and Disney will sell forever

Fixing a brand mistake

Should customer service staff ever take a break from the brand?

Overcome the 5 hidden reasons why internal branding fails

Why your brand should be - yes! - boring to you

McDonald's: A testament to the power of brand


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.