Increasingly I observe that people are using Facebook in addition to LinkedIn for professional networking, albeit of a subtler kind. It’s the natural thing to do, as well as the strategic one, for the reasons outlined here.
If you want to boost your use of Facebook for professional branding, here are some basic cultural differences between the two platforms to keep in mind. (Read more.)
Dr. Blumenthal is a visionary thought leader, author, speaker, social networker, public servant, and entrepreneur, and a lifelong student of branding. A prolific writer and the recipient of numerous honors and awards for communication excellence, Dr. Blumenthal is a dedicated mentor who participates in several industry communities. She currently serves on the editorial board of the Journal of Brand Strategy.