This is a can of Coca-Cola.
This can holds memories, sweetness, refreshment, joy.
I don't care how many calories are in this can.
This can is a selfish pleasure, all for me, now.
This is a can of a Coca-Cola with someone's name on it.
It is a sacrilege to all the brand stands for.
By creating this can Coca-Cola has demonstrated a fundamental misunderstanding of its own core product.
And this is the Coca-Cola sharing campaign.
It magnifies the original error.
All I want is a classic Coke. Not New Coke, not a soda with someone else's name.
I don't want to share it.
And I don't understand who messed up what was the #1 brand in American history, or why.
* All opinions my own. Screenshots via various Google searches for Coca-Cola cans and the "sharing" campaign online.